News / 1 April 2013

A piece of cake


Project

Facebook app

Client

Lipton / Ogilvy

Lipton want to educate the coffeeshop loving Dutch about the beauty of a good cup of tea; and what goes better with tea than cake?

Our Facebook app asks people to guess which item in a tea-time scene is actually made of cake – the teapot, the saucer, the clock… or maybe the cakes?
Twice a week a new tea-time scene is revealed. Each scene takes its theme from one of Lipton’s new flavours – Blueberry Muffin, Green Tea and Strawberry Cupcake. Browse the hotspots and click the one you think is on the cake. Get it right and you'll enter a prize draw in which you could win anything from a tea set to a city break. And don't worry if you don't live in Holland, we've built this in five languages for eight countries.