News / 1 February 2013

Back to the future


Project

AMEX Arcade

Client

American Express / Ogilvy

American Express wanted to provide entertainment for their Facebook fans, so we built them an amusement arcade.

After bonding with American Express over Spectrum ZXs and Commodore 64s we worked together to create AMEX Arcade: a collection of retro games for American Express’s Facebook pages. We kept the gameplay simple but made the challenges infuriatingly difficult to master. This brain-frying combination has proved so popular that the Arcade has now rolled out across 13 markets around the world.