News / 10 January 2018

Bah humbug!


Project

Direct Mail

Client

Audible

How do you wish Audible's business customers Happy Christmas? With the help of a Dickens/Muppets' classic.

Having helped Amazon dish out early Christmas presents to lucky Londoners in November, we spent December helping their audiobook offshoot Audible spread Christmas cheer to business customers.

And, unusually for us, the technical whiz-kiddery was minimal. Instead, we illustrated and printed an old-fashioned card, with a silver foil depiction of one of the great Christmas stories: A Muppet's Christmas Carol Charles Dicken's A Christmas Carol.

Ok, so we couldn't resist including a little bit of tech - an audio unit that played an excerpt from Audible's drama adaptation of the Christmas classic. We could hardly send a silent card from an audiobook company, could we?