News / 7 March 2018

Drive your car, using just your phone


Project

Creative technology

Client

Red Consultancy / Huawei

How powerful is the Huawei Mate 10’s inbuilt AI? Powerful enough to drive a Porsche, as we found out.

We’ve just returned from the Mobile World Congress in Barcelona, where phone and computer manufacturers show off their latest products and prototypes. With so much cutting-edge technology on display it takes something pretty special to corner people’s attention. And this was the challenge we were posed by Red Consultancy at the end of 2017 - how can we capture the imagination of such a tech-savvy audience and demonstrate the power of the Huawei Mate 10’s inbuilt AI?

We spent a week testing the Mate 10 and found that the phone’s image recognition provided the opportunity we needed. Our theory was that if we could use the image recognition to identify approaching objects, we could attach the Mate 10 to a robot-controlled car and use it to send driver commands. But could we turn theory into reality in just 6 weeks?

Yes. Just.

On February 26th the RoadReader project arrived at Mobile World Congress, and the world’s press took their seat inside a Porsche driven by the Huawei Mate 10.

Watch the video below to see The Verge explain the technology and follow the link to see the BBC take a spin.