News / 5 February 2015

Look into the future


Project

Branding and website

Client

Tru Life Optics

Minority Report tech just got closer... to your eyeball

We love technology. Which is why the brief we received from Tru Life Optics got us a little excited. They're a start-up making optical components for wearable augmented reality devices. Or to put it another way - holographic lenses that show you lots of cool shit! Our challenge was to create a brand for this brand new company, which illustrated their products layered cabability, within a responsive website. How did we do? See for yourself... (bad pun intended)