News / 1 June 2014

Take-off!


Project

A380 Challenge microsite & Facebook app

Client

Emirates / Good Relations

Emirates, the world’s largest airline, asked us for help in celebrating their 50th Airbus A380 aircraft.

Emirates asked us to build the Emirates A380 Challenge, a game which challenges fans and plane lovers to answer questions about the aircraft and upload content. Each time they interact, the plane moves along its flight path, and if they fly over a hidden hotspot they win one of an array of great prizes. (No, sorry. You can't win a plane.)