News / 20 January 2014

The cat who got the Cream


Project

Rebrand

Client

Cream

We've just launched the new website of boutique media agency Cream.

Cream help luxury and premium brands target premium consumers, by carefully planning where their advertising will appear. However, as with many agencies, they'd not found time to apply their expertise to their own business. As a result their branding was closer to the typical B2B than the premium consumer experts they are.

By reducing the colour pallette and refining the typography, logo and graphical elements, we created an understated and refined style. We then applied this to their full suite of materials - print style guide, stationery and finally, a responsive website. The result is a cleaner, quieter and clearer brand.