News / 1 May 2015

The Italian Job


Project

#ItStartsNow installation

Client

Aperol / LightBlue

Aperol's Italian sophistication meets our good-time photo generator.

Over the next couple of months Aperol are taking a pop-up bar full of their Italian orange liqueur to the good people of the UK. Just next to the very, very, orange bar you’ll find an animated touchscreen photowall that we’ve built. Take a picture, share it on Twitter or Instagram with the hashtag #ItStartsNow and, thanks to our API integration and local wifi network, it’ll instantly appear on this wall. Select it on the touchscreen and it will give you a postcard of your picture there and then. Good times recorded for you, and positive social sentiment created for Aperol.