News / 6 July 2017

Transforming an installation


Project

Experiential

Client

Pickled Egg / Hasbro

We've got under Optimus Prime's bonnet, to upgrade his entertainment system.

Transformers are hitting the road this year with a brand new installation for young fans to explore. Experiential and events agency Pickled Egg asked us to help fit the installation with some hi-tech toys, befitting of the robots in disguise.

Battle for Cybertron is a 360º, multi-screen shoot ‘em up game, which challenges you to shoot the Deceptions while avoiding new character Squeak. Chronicles of Cybertron brings Top Trumps into the 21st century and onto a touchscreen, to introduce you to all the characters from the series. Finally, to give every visitor a keepsake from their transformative trip, our postcard printer enables you to post a picture to Twitter then select and print it from a branded gallery of hashtagged images.

The first stop for Optimus Prime and friends is Southampton this weekend (8th July).