News / 3 August 2012

A DJ with brains


Project

Playlist Generator Spotify app

Client

Samsung / Spotify

Samsung asked for an intelligent DJ. One that analyses each song’s pitch, tempo and loudness based on your personal preferences.

Continuing our exciting string of work with Spotify, we’ve just launched an intelligent playlist generator to promote the new Samsung Ace 2. It gathers the music likes and listening data from your Facebook friends, and curates a playlist based on this information. You can then save the playlist in Spotify and listen to it whenever you want. Look out for the Samsung ads whilst using Spotify, or visit the app directly.