News / 1 December 2014

Going Underground

Converse have just launched two new ranges, and we animated Oxford Circus to tell everyone about them.

Those of you who want a bit more colour on their Converse are in luck. They’re about to release two new collections: Tie-Dye and Graffiti. And to help launch the ranges we’ve just built a set of digital display and outdoor ads. The project started as static-frame display ads but then we showed them the paint splat and powder burst effects we’d concocted. Now the display ads are interactive and OOH digital billboards have been booked across the London tube network. Keep your eyes peeled!