News / 3 March 2013

Ever wondered what your Tweets might smell like?

We have, so we built ‘Scentiment’ - a sensory installation that's been showcased at the UK's top digital creative festivals.

So what is this social smell machine that got Digital Shoreditch and Social Media Week London so excited? It's a combination of a powerful sentiment-analysis engine and slick electronic gadgetry. The result? The world’s first Twitter-powered nasal sense caressing emotion analyser. Or in terms your Dad might understand... it converts Tweets into fragrances.