News / 26 January 2018

Be the (student recruitment) difference

We put our personalisation prowess to the test again. This time for The University of Winchester's recruitment drive.

How do you, as a University, stand out at higher education recruitment fairs? Or, to borrow The University of Winchester's strapline, how do you "Be the difference"? They decided the best way was to give personalised phone stands to everyone who registered their interest.

Inkling, who look after their wider marketing activity, immediately turned to us, due to our previous work together on in-store personalisation for The Body Shop. We built a compact unit which enabled prospective students to choose and personalise one of six sticker templates. Once they'd added their name, printed their chosen sticker, and attached it to the phone stand, they had a personal reminder of The University of Winchester everywhere they go.