News / 15 April 2022

Put yourself behind bars

Imagine being able to purchase a bottle of wine that is completely unique and personalised to you, all within minutes of finding your vintage of choice. Well, this is the experience we gave customers of Treasury Wines’ range, 19 Crimes.

19 Crimes wanted to give their Travel Retail customers something unique at their shiny new installation at Heathrow, so we built an app to literally put their customers on a bottle. Visitors could upload their image using their phone, and style their own label before printing it and purchasing their unique Behind Bars bottle of red.

The campaign was picked up by a number of news outlets, which can be explored here:

TR Business | The Moodie Davitt Report | DFNI Frontier

The video below also shows this fantastic experience in action.