News / 15 July 2018

Potato Power!

A child genius and Kerve walk into a Premier Inn with a bag of Jersey Royal potatoes. What happened next?

Premier Inn was launching a new hotel in Jersey and needed a campaign to drive summer visitors.

With Jersey famous for its beaches, potatoes and Bergerac, comms agency One Green hatched a plan: to power a suite in the new Premier Inn with potatoes. But with Bergerac not being known for his electrical expertise, they needed outside help to rig the room.

Rahul, winner of Channel 4’s Child Genius, brought his giant brain, we brought our tools, and together we wired up The Jersey Royal suite with a series of micro-chip potato switches.