News / 6 February 2022

The winner’s podium

The high octane, multi-screen, brand engagement we created for Vype's global stores has just picked up its first award.

Over the past year, our digital installations have become the highlight of Vuse (formerly Vype) stores across the globe. At the recent Transform Awards, a celebration of “excellence in rebranding and brand strategy”, Vuse won Gold for ‘Best Brand Experience’, beating Absolut and Diageo. Explaining their reasons for the award, the judges’ comments included “Vuse have created a highly sensory experience… The visual language and experience interaction has super scale.”

A perfect example of this ‘super scale’ interaction is our Trial Wall installation. Our ever-evolving app now features multi-screen synchronization showcasing the McLaren F1 partnership. We took the beautifully shot and animated track-side footage, and adapted it to automatically resize and reposition according to the number of screens in the display. The result? High octane brand engagement in every store and Vuse on the winner’s podium.