News / 8 October 2018

Home, sweet home?

How we live and what home means to us is changing. The tool we've built for Ikea helps you identify what's most important.

Ikea plays a part in most of our homes. Which is why they conduct an annual survey into how we all live. This year, they found that there has been a sharp increase in the number of people who say they feel more at home in places other than the space they live in. So what makes us feel at home? Ikea identified five core emotional needs.

Brand purpose agency Given asked us to build a website and online tool through which you can measure how your home delivers against the needs Ikea identified, and find ways to improve it.

Take a look, try the tool and maybe make time for a trip to Ikea.