News / 25 August 2014

Fuelling the Chiefs


Project

Exeter Chiefs sponsorship material

Client

Watson Fuels

Watson Fuels now sponsor Exeter Chiefs. So we've been touching up big blokes covered in mud.

For an office full of rugby supporters, Watson Fuels' announcement that they were sponsoring Exeter Chiefs was big news. Better still, we were asked create a series of print ads featuring two of the Chiefs' players. Two night-time shoots later we had a series of beautiful but powerful portraits of the players. We then precisely retouched the backgrounds to increase the drama in each shot.
They'll be making their first, striking appearance in the matchday programmes within the next few weeks. And if you're at the game, keep your eyes out for the Watson rugby balls being thrown into the crowd at halftime. We've had our muddy mits on those too.