News / 10 January 2013

Members Only


Project

Facebook app

Client

American Express / Ogilvy

If, like us, your memory is fading in your old age, then our new Amex app is here to help.

Fifty years ago American Express began embossing the 'Member Since' date on their Amex Card. To celebrate this golden anniversary we’ve created an app which takes people on a trip down memory lane, through major public and personal events, to the year in which they became a member. To ensure the timelines only show the most meaningful events, we've built algoriths that determine their importance based on 'closest friends', 'weight of comments' and 'tags in associated photos'.
AMEX Member Since isn’t currently available in the UK, but we’re excited to be rolling the app out to various markets around the world.