News / 10 October 2012

Pump up the Volvo


Project

Playlist Generator Spotify app

Client

Volvo / Spotify

Helping Volvo reclaim driving anthems from Jeremy Clarkson.

To help launch the new Volvo V40, which features three driver set-ups – Eco, Elegance, and Performance - we've built an app that dynamically creates playlists to suit each of these driving styles. It takes your recent Spotify listens and Facebook music likes, combines them with song data from The Echo Nest and carefully selects three themed playlists. You can then share these with friends, or save them to Spotify and share them with whoever happens to be passing your car window. You're welcome.