News / 14 July 2015

We’ve built a car with mind control


Project

#EPICMindDrive

Client

MoneySuperMarket / Splendid Communications

MoneySuperMarket asked us for an #EPIC demonstration of smarter driving. So we built a mind controlled car.

Your car insurance will soon be determined by smart telematic boxes attached to your engine, which will record when, where, and how fast you drive. You'll need to drive smart to keep your insurance premiums down, and MoneySuperMarket wanted to help explain this, in a suitably #Epic manner.

We took the only logical step and built a mind controlled car. By connecting an EEG headset to a robot controlled BMW, via our supernatural software, we turned brainwaves into steering commands. Celebrity smartypants Carol Vorderman helped us with the test run, and #EPICMindDrive was born.