News / 1 September 2014

Whiskey Tumblr


Project

Modern Craft Tumblr site

Client

Jameson Irish Whiskey / M&C Saatchi

We've carefully crafted a website for Jameson Whiskey’s Modern Craft.

We’ve been building apps for Jameson’s Whiskey for a couple of years, with our Lucky Barrel campaign driving a 195% increase in Likes on their Facebook page. So when Jameson needed to build a Tumblr page dedicated to Modern Craft we were asked to help. With a Gif Novel, creative bursaries for craftsmen and makers, a Pinterest style board of artisan projects and stories of Jameson’s own dedication to great whiskey, a standard blog wasn’t going to do. So we built a full website - thejamesonworks.com - within Tumblr’s blogging platform.

Wired, Mashable, Creative Review, Campaign US, It's Nice That and Highsnobiety all quickly jumped on the site and helped it clock up 250,000 followers in its first three months.