Bringing Hope to Life with The British Red Cross and Boldspace
When Boldspace approached Kerve to help bring The British Red Cross’s “Hope Street” campaign to life, we knew it was something special. This wasn’t just another installation – it was a chance to turn a powerful idea into an engaging experience that invited the public to connect with stories of hope from around the world.
“Kerve and KGA were brilliant production and technical partners on Hope Street, bringing our creative concept to life through exceptional build and interactive technology. Their expertise and collaborative approach made them a joy to work with, helping us create a powerful, immersive experience that resonated with the public, media, and key stakeholders alike.”
Alice Kennedy – Associate Director at Boldspace
A Street Built on Hope
Located right outside Battersea Power Station, Hope Street featured five freestanding doors, each one symbolising a unique story of hope. When visitors opened a door, a screen inside automatically played beautifully shot content, each film telling a moving story told directly by the people affected.
Framed between a ‘Hope Street’ sign and a bespoke post box, the installation invited visitors not only to watch, but to participate; by writing and posting their own stories of hope.
From Concept to Creation
Boldspace brought us in to make the vision real – from concept development and creative direction to the full technical build. We collaborated closely with our trusted partners, KGA (event production & build) and Media Group (technical hire), to design and deliver a fully interactive experience that was as seamless as it was meaningful.
Our team designed and built the creative and tech solution, including custom sensor systems that triggered the content the moment a door was opened. The result: a perfectly choreographed blend of storytelling, technology, and physical interaction.
A Campaign That Opened Doors
The event was a resounding success, attracting wide attention and heartfelt engagement from the public. Within 24 hours, the activation had been featured in 47 pieces of coverage and reached over 191m people – a testament to the power of creativity, collaboration, and human connection.
“Hope Street has been a success on many fronts from its popularity with the public to achieving our wider media and awareness objectives. Our staff, supporters, and the wider public thought the installation both looked and ran great. We are delighted it resonated so well and brought some much-needed optimism to the public. Production efficiency and thoughtfulness made all the difference.”
Sarah Pentland – Senior Marketing Manager, Partnerships at British Red Cross
Big idea, small seed, wild thought? We love them all.
From early-stage creative shaping to full production and build, the team at Kerve brings ideas off the page, onto screens, and into real-world spaces.
Please get in touch if you would like to see how we can elevate you campaign to new heights: info@kerve.co.uk | +44 (0)1225 313888