What do the workers of London need on the most hungover day of the year? Deliveroo's bacon-tastic Rash Point.
Deliveroo's data shows breakfast orders peaking by 72% on the second Friday of December. To help those hungry and presumably hungover souls, their PR company, Talker Tailor Troublemaker, asked us for help building a Rash Point - a bacon roll delivering cash point.
Taking over a restaurant site in London's Spitalfields, we designed vinyls for the huge windows, replaced the doors with an ATM structure (designed and built by Keam George Agency), and built an ordering and payment interface. The bacon rolls were free, with the interface encouraging people to make a donation to Save The Children.
478 people bought a butty, £692 was raised for charity and the activation was covered by everybody from Good Morning Britain to Time Out and Campaign, earning an online readership of 23.7m and print circulation of 310,000. All of which left us smiling like a pig in the proverbial.