Building hype for Vype
We've built retail installations before but a multi-language, multi-national, digital content platform was a whole new challenge.
Vype are opening 32 stores across Europe over the next year. They asked us for help creating a series of engagement points, from digital noticeboards at the shop entrance to product discovery screens and brand experiences within the stores. All of these need to be managed through a multi-language CMS, with admin levels for individual stores, and national and global marketing teams.
You'll be able to find our handiwork in Vype stores and concessions across the UK, Germany and Poland. And you'll find a full case study about the project here very soon.