Doing the hard Yards
The Yards / Inkling
The Yards is a new shopping and dining destination in London's Covent Garden. They needed a website befitting their urban oasis of shops, restaurants, and wellness services.
To create a slice of their neighbourhood online we used their logo as inspiration. By playing with the sections of the Y, we built a series of animated components to form a sophisticated yet playful platform. And to ensure ease of maintenance, a WordPress CMS gives them the flexibility to create pages for new residents, events and news items.
We've obviously done a half-decent job as their parent company, Shaftesbury PLC, have already asked us to redesign another of their sites, due for launch in March 2020.