Crafting a Digital Island of Flavour & Purpose for Hawksbill Rum
As Fortitude Spirits launched Hawksbill Rum, a new brand with big flavour and an even bigger heart, they approached Kerve to bring their mission and story to life online. The result? A vibrant, character-filled website that celebrates both tropical taste and meaningful conservation.
A Website with Spirit – In Every Sense
Hawksbill Rum isn’t just about great taste, it’s a brand built on adventure, craft, and care for the world it draws inspiration from. Our task was to create a digital space that embodied all of that.
The new Hawksbill website immerses visitors in the brand’s world, showcasing:
- The unique flavour profiles across the full rum range
- The story and personality behind the brand
- Their deep connection to ocean conservation through charity partner SEE Turtles
From playful design touches to rich storytelling elements, every corner of the site invites people to explore, learn, and taste the spirit of Hawksbill.
Raising a Glass – And Protecting the Seas
Hawksbill Rum’s mission goes far beyond the bottle. Through their partnership with SEEturtles.org, the brand helps protect endangered sea turtles — and their commitment is clear and powerful:
“Through our partnership with SEEturtles.org, we can support their work and with our donations they can protect a minimum of 100,000 baby hatchlings every year.”
We made sure this purpose-driven message is front and centre, giving visitors an immediate sense of the impact behind every bottle.
Where Craft Meets Cause
For this project, we worked closely with the Hawksbill team to build a site that not only looks stunning, but also educates, inspires and converts; celebrating flavour, storytelling, and meaningful action all in one place.
The result: a digital home as bold, colourful, and positive as the rum itself.
“When you work with Kerve you put your project in the hands of experts. The professionalism, responsiveness and creativity of the team make them an absolute pleasure to deal with. Agencies are meant to make your life easier and Kerve is an agency that does this. They have built a fantastic website for Hawksbill Spiced Rum and at every step of the journey have been brilliant to work with. Thanks Gareth, Dom and Rich – you’ve smashed it as always.”
Deena Brown – Senior Brand Manager at Fortitude Spirits