The First Brand Experience Powered by Our New Digital Retail Solution
At Kerve, we’re redefining what’s possible in digital retail. Today, we’re proud to introduce our own purpose-built solution: a powerful, flexible content platform designed to transform how brands engage with customers in modern retail environments.
And we’re even prouder to announce that BAT (British American Tobacco) is the first brand to bring this solution to life, through a fully customised and branded deployment. BAT 3.0 is now live throughout the German market, with the next rollout in South Africa taking place this month.
Built by Kerve. Powered by Insight. Tailored for BAT.
Our new platform has been developed from the ground up to meet the evolving needs of digital retail and signage – whether in own stores, third-party locations, or event activations. It’s a scalable system that runs seamlessly across iOS and Android, giving brands complete control over their content and customer journey, anywhere it matters.
For BAT, we’ve taken this platform and tailored every element – from navigation to storytelling – to reflect their brand world. The result is BAT 3.0: a fresh, immersive experience that puts choice, discovery, and personal relevance at the centre of every interaction.
Scroll. Tap. Explore.
Modern customers already know how to navigate digital interfaces – so we’ve built our digital retail solution to turn everyday gestures into moments of surprise and delight. Rich visuals, fluid motion, and smart navigation make it intuitive and engaging from the first tap.
Whether showcasing the latest devices, flavours, or lifestyle content, BAT 3.0 invites users to explore, not just observe. Every interaction is a chance to uncover something new, deepening brand engagement through meaningful discovery.
A New Standard for Digital Retail
With BAT 3.0, Kerve isn’t just delivering a tool – we’re launching a new creative standard for digital retail. Our platform empowers brands to tell richer stories, create more impactful experiences, and meet customers wherever they are, with content that feels personal, dynamic, and fresh.
This is just the beginning. BAT is the first brand to unlock the power of our new platform – but it won’t be the last.