We’re proud to announce the successful launch of Flow 3.0 in South Africa, following its rollout in Germany.
Built by Kerve, Flow 3.0 is a fully customised digital retail platform designed to elevate in-store engagement and deliver a smarter, more impactful content experience across BAT’s retail network.
Built by Kerve. Powered by Insight. Tailored for BAT.
Our new platform has been developed from the ground up to meet the evolving needs of digital retail and signage, whether in own stores, third-party locations, or event activations. It’s a scalable system that runs seamlessly across iOS and Android, giving brands complete control over their content and customer journey, anywhere it matters.
For BAT, we’ve taken this platform and tailored every element – from navigation to storytelling – to reflect their brand world. The result is Flow 3.0: a fresh, immersive experience that puts choice, discovery, and personal relevance at the centre of every interaction.
Scroll. Tap. Explore.
Modern customers already know how to navigate digital interfaces – so we’ve built our digital retail solution to turn everyday gestures into moments of surprise and delight. Rich visuals, fluid motion, and smart navigation make it intuitive and engaging from the first tap.
Whether showcasing the latest devices, flavours, or lifestyle content, Flow 3.0 invites users to explore, not just observe. Every interaction is a chance to uncover something new, deepening brand engagement through meaningful discovery.
A New Standard for Digital Retail
With Flow 3.0, Kerve isn’t just delivering a tool – we’re launching a new creative standard for digital retail. Our platform empowers brands to tell richer stories, create more impactful experiences, and meet customers wherever they are, with content that feels personal, dynamic, and fresh.
This is just the beginning. BAT is the first brand to unlock the power of our new platform – but it won’t be the last.