You want a delicious frozen dessert and you want it now. Thanks to our new app, Häagen-Dazs is here to help.
On September 7th the ice-cream kings trialled their new automated delivery service ‘Häagen-Dazs NOW’, in London's Russell Square. It will launch in full next summer, allowing hungry festival and event-goers to get the good stuff delivered directly to them, whichever field they're standing in.
All you'll have to do is go to the Facebook Messenger chatbot we built, place your order, and our GPS locator will show the deliverer where you’re waiting. Even if you go wandering about, the app's web-based geolocation APIs will pinpoint your exact location through your mobile's browser. What if you're stood in a crowd? Not a problem, the deliverer can drop you a message asking you to wave/jump around/climb on your mates shoulders.
Which means the only thing left stopping you from eating ice cream here, there and everywhere, is your waistband.