Over the past few years we’ve become increasingly involved with big experiential activations. From festivals to retail stores, trade shows to PR stunts, we’ve used our design and digital expertise to add interaction, engagement, data capture, payment solutions and, most importantly, memorability to standard and not-so-standard physical sets.

Experiential activity often involves multiple stakeholders and suppliers, so we’re happiest to get involved right at the start of the project. No experiential project is the same, with the location, health and safety, construction access, public access and crowd control all adding complications to the design and build of the installation. But the essentials stay the same – what’s the purpose of the project, what are the KPIs against which you’re measuring success, and who is your audience?