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Visual design that's worth 1,000 words

Online, in print or in store - our design expertise has helped local and global brands improve their visual communication

Different websites, apps, even print materials often have the same layout or functions. How visual design is applied determines its appeal, character and brand recognition. It should communicate your message, tone and purpose and engage the audience, building trust and interest in your brand and product.

Our experience across a wide spread of sectors, from FMCG to luxury, financial to tech, means we’re well placed to answer your creative brief, whatever the challenge. 22 years ago we started designing print and POS materials for Brown Foreman’s roster of alcohol brands and we still take on print projects today (including the annual report for PPL, shown below). It’s our experience designing websites, Facebook apps, digital advertising, games and retail interfaces that most people turn to us for though. Whatever the challenge, our approach remains the same.

Iterative design for a pixel perfect finish

Moodboards and references of other brands’ work help us establish what you do and don’t like and define the overall aesthetic for the design. In the Look & Feel phase we’ll strategically apply your brand guidelines, fonts and assets to one of the defined layouts. With the mood boards providing a guide, we’ll consider how typography, colour, iconography, photography, illustration and, critically, space, should be combined. Finally, once the look and feel and creative direction is agreed, we begin designing all the required layouts and components.

This approach has helped Watson Fuels unify 30 fuel companies under one brand, Last.FM create the interactive infographics on their homepage, and Meantime Brewing drive a 180% increase in online sales. So whatever your design project, we’d love to talk about how we can help.

If you need help with visual design, we'd love to chat.