News / 10 September 2013

Fashion forward freshers


Project

#RailRace

Client

ASOS

Fixing up freshers with fashion forward ASOS togs and a mobile scavenger hunt.

Keen to help this year's intake of freshers, ASOS will be rocking up to unis across the country, armed with an innovative competition built by yours truly. A world-first, the ASOS Rail Race mobile app challenges players to find five GPS hotspots in their city (either Birmingham, Brighton, Leeds, Liverpool or Sheffield). Each hotspot they find unlocks a 'rail' of ASOS clothing. Unlock all the rails before the clock runs out and they'll win all their favourite items from ASOS's new range.