BlackRock see things differently, and they wanted a suite of banners that illustrated their vision.
Today’s unknowns or tomorrow’s consumers? This is the kind of decision investors are faced with every day. We were asked to make these investment decisions interactive, and create a sneak peak into BlackRock’s future thinking.
The world of banners can be an uninspiring place, but we were commissioned to add our trademark flair and bring them to life for the financial sector. From desktop users' interactions revealing BlackRock’s future thinking, to the iPad’s accelerometer showing there are two sides to any story, we used the latest coding techniques of modern HTML to build several exciting campaigns with the smoothest of animations.
With thousands of interactions being tracked, each ad we built reinforced the value in making highly interactive banners a more engaging experience.