Educating the festival-loving, Meantime-drinking hordes with a hop-tastic XBox game.
Meantime Brewery have a shiny new beer truck, which they’re taking to a whole host of summer festivals. We spotted the opportunity to interact with customers as they queued for their beer, and slip in a bit of craft-beer education. By combining an Xbox Kinect motion sensor with some of our game-engine custom code we've created Hop Harvest. The game gives punters the chance to win a pint of Meantime whilst they queue for their beer. Get onto the Hi-Score leaderboard and you get your pint for free! Keep an eye on the Meantime website to find out where you can visit the beer truck and play Hop Harvest.